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Do you ever have those lulls in your massage business…. when you know you have to go "out there" and get more massage clients? But you loath the very idea of picking up the phone and making those calls? Or scheduling a wellness talk? Or going to that networking event?
You see, often the problem is not that we don't know what to do to get more clients, but that we are simply a little "under the weather" when it comes to massage marketing confidence. And let's be honest, even the most successful therapists have confidence challenges from time to time.
Now I am not talking about general confidence. You may think you're the bee's knees in other areas of your massage business and in your personal life.
But if you'd rather get a bikini wax (sorry guys) than make those follow up prospecting calls, then you might be suffering from the Massage Marketing Confidence Blues.
But the good news is, no matter how atrophied your massage marketing muscles may be, you can strengthen them with some simple confidence building strategies.
So here they are:
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Call up 5 of your very favorite, regular clients and ask them what they most like about coming to you for a massage.
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| 2. |
When clients say nice things about you (they do, don't they…?) ask them to write them down to start or add to your testimonials collection.
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| 3. |
Every day, challenge yourself to write down at least 3 massage marketing victories. They could be either successes you had that day, or things that you overcame (like procrastination) in building your massage business.
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| 4. |
Talk to or read about successful massage therapists. Be inspired by their stories of success. Find out what they did. See how you can apply that to your situation.
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| 5. |
Just ask…. Ask your clients, friends, family and colleagues for referrals. You'd be surprised how often they assume that we are too busy to need or want new clients, and how willing they are to pass on the word about our good work.
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| 6. |
Keep a journal or record of case studies that show objectively and subjectively the difference you have made in the lives of your clients. Look at it regularly. That's evidence folks!
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| 7. |
Make a list of the 6 things that you are absolutely better at than most other people. Any 6 things! Then find creative ways to incorporate them in as many ways as possible into your massage business.
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| 8. |
Continuously strive to improve your massage skills and get constructive feedback from other therapists you like and trust.
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| 9. |
Create a marketing action plan and chunk it down into do-able bite-sized pieces. Then stick with it!
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| 10. |
Work with a coach or mentor to help you stay focused and on track as you grow your business and build your massage marketing confidence.
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| 11. |
Practice explaining what you do in a clear, concise way, without using any massage lingo, so that instantly people say…. "How soon can you fit me on your schedule?"
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| 12. |
Remember to reward and acknowledge your efforts, not just your results. |
So there you have it. If you follow those 12 steps you will build your massage marketing confidence whether you are just starting out with your massage business, or have been working on it for a while.
And as your confidence grows, so will the ease with which you attract more of your ideal clients.
To Your Confidence and Success,
Elizabeth
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